中文名称：眨眼之间：不假思索的思考力量
英文名称：Blink : The Power of Thinking Without Thinking
发行时间：2005年
地区：美国
语言：英语
简介：
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杀毒软件：卡巴斯基反病毒
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眨眼之间：不想之想的威力
Blink:The Power of Thinking Without Thinking
马尔科姆·格莱德威尔（Malcolm Gladwell）着
Little Brown，2005年1月
常言道，三思而后行，但并非每件事都容许你有三思的时间。每个人都不得不连续地做出瞬间决断，格莱德威尔引用最新的神经科学与心理学研究成果，以及大量实例，说，不要小视这些不想之想，它们的正确，丝毫不比三思后行逊色。本书堪称2005年美国实用科普类图书畅销榜的冠军之作。
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
